Global Launch on Samsung’s App Marketplaces Follows a Proven Multi-Screen Distribution Model, Expanding Direct-to-Consumer Access for Millions of Families Worldwide
London, 5 May 2025 – Sandbox Group, the global leader in learning-focused entertainment, announced the launch of its flagship children’s app, PlayKids Learning, on both the Galaxy Store and on Samsung TV Apps. This strategic expansion gives Samsung users worldwide seamless access to the award-winning edutainment platform for young children across smartphones, tablets and smart TVs.
By launching on the Galaxy Store and Samsung TV Apps, Sandbox Group is creating a 360-degree environment where safe, ad-free learning is never more than a click away. Whether a child is enjoying a favourite show on the living room TV, or a parent is keeping little ones engaged on a smartphone or tablet during travel or while away from home, PlayKids Learning is now available across the full Samsung device ecosystem.
The simultaneous launch across Samsung’s mobile and TV platforms marks a significant step in Sandbox Group’s proven multi-screen distribution strategy, opening vital new direct-to-consumer (D2C) channels. It follows the successful deployment of PlayKids Learning across leading Connected TV (CTV) platforms where it has consistently ranked among the top kids’ entertainment channels. This expansion extends Sandbox Group’s trusted ecosystem into the hands and living rooms of Samsung’s global user base, offering integrated payments and making ‘nutritional entertainment’ more accessible than ever.
PlayKids Learning offers thousands of hours of curated videos, games and activities featuring beloved characters like Paw Patrol, Pocoyo, and Masha and the Bear, alongside its own original hits such as I Love to Learn and Super Hands. All content is curated by child development experts to support cognitive, creative, and social-emotional growth.
Abhi Arya, Co-Founder and Partner at Sandbox Group, says: “Our mission is to meet families wherever they are. By launching PlayKids Learning across both the Galaxy Store and Samsung TV, we’re giving families the freedom to enjoy our content however and wherever works best for them. A parent might start a story with their child on the sofa via the TV, and pick it up later on their phone – that kind of seamless, cross-device experience is exactly what modern families need. This dual launch reinforces our commitment to delivering safe, meaningful screen time that families love, across every screen in the home.”
The PlayKids Learning app across both Samsung platforms maintains all the features that have already made it a trusted choice for millions of families worldwide, including: customisable profiles, screen time management tools, offline downloading (on mobile) and a 100% ad-free, COPPA-compliant environment. Availability is global, further cementing Sandbox Group’s commitment to delivering quality educational entertainment to every corner of the world.
With this launch, Sandbox Group continues to execute its strategy of broadening distribution through key partnerships and owned platforms, following recent expansions with telecom operators and streaming services.
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For more information please contact:
Agnes Lesti: Comms and Partnerships Manager at Sandbox media@sbxgroup.com
About Sandbox Group:
https://sbxgroup.com
Sandbox Group is the global leader in learning-focused entertainment, creating experiences where education and fun are inseparable. With brands including PlayKids Learning, Focus (cognitive training for adults), CoolMath Games, and Leiturinha (Brazil’s #1 kids book subscription), Sandbox partners with 20+ leading platforms globally including Amazon Prime Video, T-Mobile US, Roku, Samsung, Claro Brazil, Orange France, and more.
About PlayKids Learning:
https://playkids.com/en
PlayKids Learning is the all-in-one edutainment destination for children aged 0-8 with a streaming service featuring 18,000+ episodes, 60+ original series, and content available in 12+ languages. COPPA-certified and kidSAFE Seal-approved, the platform combines beloved global franchises with expert-designed original programming, all curated to support holistic child development in a completely safe, ad-free environment. Currently the #2 Kids Channel on Amazon Prime Video US with millions enjoying the service worldwide.
About Samsung Electronics Co., Ltd:
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.