Bringing Neuroscience-Backed Brain Training to Millions Through Strategic Telco Partnerships
London, 10 June 2026 – Sandbox Group, the global leader in learning-focused entertainment, has partnered with Digital Virgo, leader in mobile payments, innovative monetization strategies, and distribution solutions, to launch its cognitive training app, Focus, in Canada, Romania and Spain.
This expansion enables users in these countries to access Focus’ science-backed mini-games via seamless Direct Carrier Billing (DCB) integration through the interconnection with major telecom operators ecosystems.The launches follow the partnership’s successful model first established in Peru and represent a targeted step in Sandbox Group’s strategy to make digital wellness tools accessible through trusted local carriers.
Focus, developed in collaboration with neuropsychologists from the Hospital Universitario Cruces in Spain, has achieved over 7 million total downloads and 3 million annual active users with more than 200,000 active subscribers globally through B2B partnerships. The app features over 30 progressive games covering five key cognitive skills: attention, memory, reasoning, coordination and visuospatial skills.
Sanchit Jain, General Manager at Sandbox Group, says: “Our partnership with Digital Virgo is a powerful channel for bringing cognitive wellness directly to users. Launching Focus in Canada, Romania and Spain allows us to meet audiences where they are, directly via their mobile networks. By simplifying access and billing, we deliver a trusted, effective tool that fits seamlessly into daily life.”
Sebastien Gachie, Head of partnerships & merchants success at Digital Virgo, says: “We are excited to extend our collaboration with Sandbox Group into these key markets. Combining premium, science-based content with our carrier billing expertise as well as digital services distribution solutions creates a frictionless experience that drives adoption. This launch is a model for scaling valuable digital health solutions through local telecom partnerships.”
This expansion is part of Sandbox Group’s broader strategy to deploy its wellness and learning apps through strategic telco partnerships worldwide, offering accessible alternatives to traditional app store payments.
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For more information please contact:
Agnes Lesti: Comms and Partnerships Manager at Sandbox media@sbxgroup.com
About Sandbox Group:
https://sbxgroup.com
Sandbox Group is the global leader in learning-focused entertainment, creating experiences where education and fun are inseparable. With brands including PlayKids Learning, Focus (cognitive training for adults), CoolMath Games, and Leiturinha (Brazil’s #1 kids book subscription), Sandbox partners with 20+ leading platforms globally including Amazon Prime Video, T-Mobile US, Roku, Samsung, Claro Brazil, Orange France, and more.
About Focus
https://focustrainyourbrain.com/
Focus is a cognitive training app for adults and teens, developed in collaboration with neuropsychologists. Featuring over 30 engaging mini-games, it trains five core cognitive areas: attention, memory, reasoning, coordination and visuospatial skills.
About Digital Virgo: Connecting Premium Digital Services to Telcos Ecosystems
https://www.digitalvirgo.com/
Digital Virgo is a key partner of 150+ telecom operators worldwide, enabling access to mobile services, entertainment, and commerce through carrier billing and mobile money. By interconnecting telecom operators, content creators, media groups, and brands, we enable people worldwide to access and pay for products and services wherever they are via alternative payments.
Our comprehensive range of solutions bridges merchants and telcos to power digital experiences through secure and scalable digital payments, high-performing monetization strategies and performance-driven marketing campaigns. With a team of 750+ experts, an annual revenue of $500 million, and operations in 60+ countries, Digital Virgo combines extensive reach with local expertise to deliver innovative solutions in the mobile ecosystem.