SANDBOX GROUP SUCCESSFULLY LAUNCHES PLAYKIDS+ THROUGH TELCOS IN FRANCE
THE CARRIER BILLING DISTRIBUTION SERVICE WILL HELP BRING THE LOCALISED ALL-IN-ONE EDUTAINMENT APP TO MORE FAMILIES IN THE REGION
London, 7 June 2024 – Sandbox Group, the London-based group operating a network of learning businesses, teamed up with
Wister, one of the French pillars of Direct Carrier Billing (DCB), to bring the learning and entertainment app, PlayKids+, to more families in France with the convenience of paying through their Orange, SFR or Bouygues Telecom bill.
The latest partnership marks an important milestone for Wister and Sandbox Group that will contribute to the growth and success of Sandbox’s flagship product, PlayKids+.
With PlayKids+, kids don't just watch videos or play but can discover a world where every activity is an opportunity to learn and grow, all in a fun and engaging environment.
Already adopted by more than 5 million families, PlayKids+ has quickly become a benchmark in educational entertainment for children around the world.
Olivier Lambolez, Director of Business Development and Partnerships at Wister says: “At Wister, we are committed to supporting high-quality products that provide real value to users. By partnering with Sandbox for PlayKids+, we are strengthening our mission to promote innovative and educational solutions. We firmly believe that PlayKids+ is a valuable resource for families around the world, and we are honored to be able to contribute to its expansion and success.”
Shan Eisenberg, Chief Commercial Officer at Sandbox Group says: “We are already seeing great results from the partnership and look forward to announcing more updates and exciting news from our collaboration with Wister, our number one Direct Carrier Billing partner in the region. Together we hope to make learning a fun and enriching adventure for even more children in France.”
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For more information please contact:
Agnes Lesti: Communications and Partnerships Manager a.lesti@sandboxkids.io
About Sandbox Group:
https://sbxgroup.com/
Sandbox Group is the global digital entertainment and learning company committed to providing unparalleled experiences through video streaming and smart gaming. Sandbox Group’s brands include PlayKids+, the first edutainment app that grows with the kids, Focus, cognitive training app for over 40s, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox partners with 20+ leading Telcos, PayTV and streaming players globally including T-Mobile US, Amazon, TIM, Sky Brasil, United Media and more.
About Wister:
https://wister.fr/
Wister is one of the French pillars of Direct Carrier Billing (DCB) and a multimedia content publisher. Since 2003, Wister offers a wide range of products and services that allow users to find the entertainment they want and to take full advantage of the main content consumption channel : the smartphone. To do this, Wister works closely with numerous operators in Europe and Africa, as well as with educational, audiovisual, sports and video game content providers, enabling the company to offer qualitative material, in line with public expectations.
