SANDBOX GROUP LAUNCHES PLAYKIDS+ APP ON LG SMART TV
NEW SERVICE TO LAUNCH IN A DEDICATED LEARNING HUB ON LG’S WEBOS IN THE US AND SELECT COUNTRIES GLOBALLY
London, 14 September 2024 – Sandbox Group, the London-based group operating a network of learning businesses, announced that it is launching a new learning and entertainment app, PlayKids+, on LG Smart TVs worldwide that will launch in a new dedicated learning hub on the platform.
The latest launch underlines Sandbox’s effort to offer quality learning opportunities for children on all screens around home, building on the popularity of the company’s existing mobile edutainment app, PlayKids+, and offering the same trusted service on the TV screen.
The award-winning PlayKids+ mobile app features a collection of learning videos, original animations, nursery rhymes and lullabies and games for kids with a fun user interface that grows with the kids and adapts to their age. It is available in four different languages (English, Spanish, Portuguese and French) and has been downloaded over 20 million times worldwide.
The new LG Smart TV app will offer PlayKids+’s well-known education videos, music and original productions in one safe place, running on LG’s webOS 5.0 or higher, including LG’s OLED TVs. Available in a bespoke learning hub, the PlayKids+ app will offer kids educational content in a customizable interface featuring their favorite characters.
Amongst traditional learning videos like Alphablocks and Numberblocks, children will find art and craft shows such as Super Hands, science videos, like YOUniverse and LilDoc, as well as themed videos teaching kids about animals, how to act positively with friends and family, how to look after the environment, and more.
Shan Eisenberg, Chief Commercial Officer at Sandbox Group, says: “We’re really excited about launching on LG Smart TVs as our aim is to reach as many children as possible with fun and safe learning opportunities. We are glad to be able to offer millions of families the trusted app experience through our latest partnership with one of the biggest platforms in the US and to join its new learning hub that’s dedicated to offering children educational and nurturing entertainment.”
Matthew Durgin at LG says: “Offering quality learning opportunities and guilt-free screen time for families has been an important mission for us and we are glad to partner with Sandbox Group on the creation of a new educational platform to offer just this. We are excited to present our users with a new learning hub where they can find original videos and music that helps nurture children and believe that the new PlayKids+ will be the perfect app for families looking for fun, engaging learning entertainment.”
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For more information please contact:
Agnes Lesti: Communications and Partnerships Manager a.lesti@sandboxkids.io
About Sandbox Group:
www.sbxgroup.com/
Sandbox Group is the global entertainment and learning company offering a seamless ecosystem where digital and physical experiences enrich each other, paving the way for innovation, growth, and a deeper impact on our young audience's lives. Sandbox Group’s brands include PlayKids+, the first edutainment app that grows with the kids, Focus, cognitive training app for over 40s, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox partners with 20+ leading Telcos, PayTV and streaming players globally including T-Mobile US, Amazon, TIM, Sky Brasil, United Media and more.
About LG:
www.lg.com/
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $68 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. www.LG.com/.
