HOPSTER PARTNERS WITH CHILDREN'S BOOK PUBLISHER
ONE THIRD STORIES TO DEVELOP SATURDAY CLUB SUBSCRIPTION BOX
London, 10th November 2020 –Hopster, the award-winning preschool educational and entertainment digital platform that has announced that it has partnered with childrens book publisher, One Third Stories to create a monthly learning story subscription box based on Hopster original animation series Saturday Club.
The Saturday Club Story box will focus on nurturing empathy, introducing mindfulness and developing an emotional toolkit for kids aged 3 - 7years old. The subscription box will retail from £19.99/ $27.49 and will be available for a monthly, 6month and annual subscription for UK, US and Canada customers from www.saturdayclubbox.com
Each storybook will closely align with each episode from the tv series, debuting with Noisy Babies, each box will include :
Saturday Club follows the adventures of four friends - Tian, Jo, Suzie and Jamie – who meet in a play den each Saturday to discuss their week and play make believe. Each episode introduces a situation where preschoolers have to put themselves in others’ shoes in order to better understand them. Children can learn to recognise and imagine various emotions and are invited to think about how others feel.
Saturday Club (6 x 3mins) the animated preschool TV series, first launched in April 2019 and was created to nurture empathy in young children. It was created and developed by children’s media company, Dog Ears and with funding from Northern Ireland Screen. The series is also accompanied by a game developed with the support of EmpathyLab, a UK not-for-profit organisation that helps children further explore feelings and emotions with the help of the Saturday Club characters.
Since its launch, Saturday Club has been translated into five languages which includes Bosnian, Icelandic, Romanian, Slovenian and Serbian. It has consistently performed well appearing in the top 10 shows globally via the Hopster Mobile App in countries such as US, Australia, New zealand, Iceland. The series has been selected and screened at animation and film festivals across the world such as Palm Springs International Animation Festival, New York Animation Film Awards and nominated for Best Animated Series and Best Short Animation.
Miki Chojnacka, co-CEO at Hopster said “This is a hugely exciting brand development for our Saturday Club IP - It has never been more timely to create an emotional resource pack to help children navigate, understand and express their feelings. One Third Stories are experts in creating engaging supplementary learning subscription boxes for children around the world. This is a premium box, that amplifies our much-loved series and characters through a physical storybook and educational fun activities enhancing our Saturday Club brand whilst helping children develop their emotional toolkit.”
Alex Somervell, co-founder and CEO of One Third Stories said “We’re delighted to work with Hopster and Dog Ears on their Saturday Club IP. It’s already got a great following and we’re excited to help them dive deeper into the premium educational products sector. Emotional intelligence, mindfulness and empathy are incredibly important things for all of us, particularly at this point in time and we’re looking forward to making a difference in the lives of thousands more children. ”
Last month (October 2020) Hopster announced that it had acquired the learning app, Curious World which collectively now has over 5million downloads and over 500,000 subscribers worldwide. The acquisition follows a recent management announcement by Hopster as saw its newly appointed co-CEO’s Miki Chojnacka and Tyrell Ellis take the reins with a goal to accelerate its financial growth & further develop its original content, partnerships and global awareness.
The Saturday Club Story Box is available for pre-order now from https://saturdayclubbox.com/
UK subscription - monthly, 6months, annually: £19.99, £110.94, £191.88
US/Canada subscription - monthly, 6months, annually: $27.49, $158.94, $299.88
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About Hopster – www.hopster.tv
Hopster is a beautifully designed app for the under-sixes, aiming to strike the perfect balance between learning and fun. For one low monthly subscription with no tie-ins, Hopster subscribers get access to a large selection of kid’s TV shows, stimulating learning games, nursery rhymes and music.
Hopster is trusted by millions of parents worldwide to keep their kids amazed with fun educational content in a safe and ad-free environment. It has topped the App Store charts in over 36 countries, was named Best Streaming Video Platform for preschoolers by Kidscreen as has received a channel nomination at the Children’s BAFTA in 2019 and 2018.
Hopster can be downloaded free from the App Store and Google Play and can be found on selected smart TVs such as Amazon Fire TV, EE TV and Roku in the UK, Roku Channels, Comcast Xfinity, DISH and Sling TV in the US and on many other platforms around the world.
About One Third Stories – www.onethirdstories.com
One Third Stories creates engaging children’s books that start in English and end in another language by gradually introducing foreign words in easy-to-understand contexts. Aimed at 4- 9-year-olds, the books help kids to learn languages in the most enjoyable way possible. The books, which are complete with beautiful illustrations, are available as part of their monthly ‘Story Box Club’ subscription services. The languages available are French, Spanish, Italian and German.
Subscribers receive a new storybook, activity book, flashcards and audiobook, narrated by a native speaker. Co-founded by Alex Somervell and Jonny Pryn, the concept was born out of a want to make language learning as simple as reading a story. At school, Alex and Jonny were part of a team that took part in a Young Enterprise project, in which they published a story that told of a penguin who travelled the world, and learnt about foreign languages and cultures. They decided to revisit this concept in 2015 whilst they were still at university and developed their Clockwork Methodology™ of gradually introducing words in another language.
About Dog Ears - www.cheersdogears.com
Dog Ears is a children’s media company based in Derry, Northern Ireland, who create books, apps, events and TV. They recently co-produced two series of the award winning preschool animated TV show Puffin Rock, currently available Internationally and translated into 16 different languages. Dog Ears is currently working on a slate of exciting new children’s brands.