London, 12th December 2023 – Sandbox Group, the London-based Edutainment global leader, announced that it is partnering with Tamatem, the leading mobile game platform for the Middle East. The partnership will see Sandbox’s gaming and entertainment apps made available to the Arabic-speaking world via Tamatem Plus, Tamatem’s alternative payment and distribution platform.

The first app to launch on Tamatem Plus is PlayKids+, Sandbox’s recently launched edutainment app aimed at children ages 2 - 12 that adapts its UI and featured content based on the child’s age. By bringing together a never-before-seen array of content with 1000+ videos, 150+ games and music, PlayKids+ offers children hundreds of hours of entertainment while giving parents the peace of mind with a 100% safe and ad-free app. PlayKids+ was awarded “best interactive mobile app” earlier this year at the CSI Awards.

Launching on Tamatem Plus payment platform will allow Sandbox Group to reach new audiences in MENA and unlock the full potential of its growing mobile games market. By joining the platform it will be able to offer a seamless payment-option to the large part of the Arab population that is currently underbanked with no access to a credit or debit card.

Beyond Gaming on the VOD front Sandbox Group has also recently localised over 500 episodes of its award-winning catalogue of licensed and original content in modern Arabic in a view to offer the full kids “superapp” premium experience to consumers in the Arab world.

PlayKids+ will be available to purchase via the Tamatam Plus Store and users will be able to buy and redeem voucher codes for either $3 monthly, or $25 annual codes.

Shan Eisenberg, Chief Commercial Officer of Sandbox Group, says: “We're absolutely delighted to partner with a leading gaming platform like Tamatem, in a first launch in MENA which is a strategic growth region for Sandbox Group. We strongly believe smart games are the perfect complement to 'gaming for gamers' products offered by telcos and entertainment platforms, as they address new demographics, generate new revenue, all the while bringing to life ESG agendas.”

Faisal Al Bitar, Managing Director of Tamatem Plus, says: “Our Partnership with Sandbox Group marks the start of an exciting journey as we assist them in accessing the MENA market and exploring new markets through the Tamatem Plus Store. By onboarding on Tamatem Plus, users will have the convenience of purchasing subscriptions to Sandbox’s products using their preferred local payment methods, with access to a wide network of more than 35 alternative payment methods across 11 countries.”

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For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager

About Sandbox Group:
Sandbox Group is a London-based group operating a network of learning businesses. At Sandbox we seek to build, nurture and support the scaling of a diverse family of brands and services. We know the whole is greater than the sum of its parts, so we believe in the power of collaboration with like-minded partners to create fun, engaged learning. Our businesses are at the intersection of the digital, learning and media industries and include brands like Code Kingdoms, online coding courses for kids, Hopster, preschool learning platform, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reaches over 65 million children, their parents, and teachers.

About Tamatem:
Tamatem are the leading mobile game publishers in the MENA region. They partner with renowned developers from all over the world to bring the best-localized games and entertainment to the Arabic-speaking market.
Tamatem Plus Store is an online platform that enables users to purchase digital currency, game credits, and various other virtual products for popular online games, apps, stores, and platforms. Tamatem Plus provides a convenient way for users to make purchases by utilizing a network of over 35 alternative payment methods.