London, 14 December 2020 Hopster, the award-winning preschool educational and entertainment digital platform announced today that it has launched Curious World in the UK and Ireland which is now available to download from the App store.

Hopster acquired the early learning app earlier this year in October with the intention of growing its content portfolio and strengthening its global footprint for both brands. The app now live in the UK will also roll out in Australia, New Zealand on the Apple App Store later this month and further  territories launching next year. It is currently in a number of talks with telcos around the world to bolster its SVOD presence.

Since its acquisition, Hopster has repositioned The Curious World brand to target 4 - 8years olds, refocusing its content strategy. The early learning app is now seeking new and fresh content that is inline with its new target audience to amplify its core USP that encourages offscreen active play, through its personalised experience and eight key early learning areas.

As part of its UK launch content, subscribers will have access to the much loved children’s brand, Arthur with Arthur’s Story Maker - 5 interactive games to help kids create stories. Daily Routine Games Collection - selection of games that teach kids valuable daily life skills. Exclusive to Curious World, Superpower Heroes! - A live action craft series using recyclable objects.

Miki Chojnacka, co-CEO and Chief Content Officer at Hopster said “Curious World is a hugely exciting brand that is designed to fuel curiosity, boost academic skills & build a lifelong love of learning. We are looking for two content themes, firstly we want to acquire live action content that inspires children to get active, be creative and introduce them to the real world through inspiring stories. Secondly we want content that will help them in the classroom learning about academic subjects such as history, science and geography - in a fun engaging way .”

Curious World is powered by the world-renowned children’s brand Curious George and uses a personalised navigation system to showcase its diverse portfolio that is mapped to eight key early learning areas. It boasts several features which includes:

  • A bedtime mode: Between 18:00 to 05:30, app transforms into a cosy, night time setting
  • A parent dashboard: Monitor your child's learning journey with a summary of your child’s activities, preferences, and the learning areas
  • Search function: Use the search bar and type in your child’s favourite hobby, subject or learning keyword, and all the relevant content will appear.
  • Favourites function: Click the heart on each thumbnail, automatically save to your own favourites page
  • Personalised profiles: Create up to four profiles for your children, eight fun avatar options with content specific to their age, giving them the most personalised journey

Curious World is now available for download in the UK from the Apple App store

Download images HERE

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For more information please contact:

  • Hopster: Natalie Petrou: Head of Communications & Marketing natalie@hopster.tv
  • Hopster: Agnes Lesti: PR and Communications Manager agnes@hopster.tv 

About Curious World – https://www.curiousworld.com

Curious World is an early learning interactive app designed to fuel curiosity, boost academic skills & build a lifelong love of learning .A kid-safe and ad-free app that delivers hundreds of fun and education videos, games, and books to kids ages 4-8.

Curious World encourages offscreen active play, through its personalised experience and eight key early learning areas. Among its numerous awards, Curious World was certified with 5* rating in the Educational App Store and within the last year launched in 11 new territories. In 2017 it snapped up a Kidscreen Award for Best Learning App.  The platform was acquired by Hopster in 2020.

About Hopster​ – www.hopster.tv

Hopster is a beautifully designed app for the under-sixes, aiming to strike the perfect balance between learning and fun. For one low monthly subscription with no tie-ins, Hopster subscribers get access to a large selection of kid’s TV shows, stimulating learning games, nursery rhymes and music.

Hopster is trusted by millions of parents worldwide to keep their kids amazed with fun educational content in a safe and ad-free environment. It has topped the App Store charts in over 36 countries, was named Best Streaming Video Platform for preschoolers by Kidscreen and has received a channel nomination at the Children’s BAFTA in 2018 and 2019.

Hopster can be downloaded free from the App Store and Google Play and can be found on selected smart TVs such as Amazon Fire TV, Virgin Media and Roku in the UK, Roku Channels, Comcast Xfinity, Cox and NCTC in the US and on many other platforms around the world.