Sandbox Acquires Spanish Mobile Educational Gaming Companies Edujoy and Tellmewow
New Additions to Join Sandbox Gaming Vertical

London, 15 November 2021 Sandbox & Co, a suite of digital learning products and services, has announced the acquisition of Spain-based educational games companies Edujoy and Tellmewow.

Founded in 2011, Edujoy focuses on providing educational games for babies, toddlers and kids up to 8 years old. It has developed over a hundred games that have been downloaded over 500 million times across the world and has collaborated with some of the biggest children’s brands like Masha and the Bear and Hello Kitty.

Edujoy’s sister company, Tellmewow, focuses on designing high-quality games and puzzles for adults. Its products have been downloaded from the App Store and Google Play over 100 million times and includes favourites like Hangman, word search and brain training games.

Edujoy and Tellmewow will be joining the Sandbox’s Gaming vertical that include Poptropica, CoolMathGames and latest addition, Code Kingdoms. The newly joining companies will continue to be led by Urtzi Jaureguibeitia and Isabel Liébana (co-founders of Tellmewow) reporting into Abhi Arya, the President of Sandbox Gaming.

Bhav Singh, founder & CEO of Sandbox said: “We are excited to welcome Edujoy and Tellmewow to our Gaming family. We are impressed with the scale and capabilities they have built to date and are thrilled to be working together to make learning fun for families worldwide.”

Alberto Iglesias, founder of Edujoy and co-founder of Tellmewow said: “I believe there’s a genuine complementarity between our products so I am excited to be joining the Sandbox Group and working closely with the team on new strategic initiatives at a Group level.”

Sandbox’s growing portfolio now includes 15 award-winning digital learning products and services that reach over 55 million millennial families and teachers monthly.

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For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager

About Sandbox & Co
Sandbox is a London-based millennial education company with engaging online products and services that make learning fun. At the intersection of the digital, learning and media industries, Sandbox brands embrace technological advancements, focus on globally relevant core subjects that centre on families’ interests and help develop 21st century skills. Sandbox & Co represents and strategically operates the Sandbox-controlled and invested entities – a suite of 13 brands, most of which are leaders in their own segment and have won several awards. These brands are aligned to three vertices; Sandbox Gaming, Sandbox Kids and Sandbox Learning. Sandbox’s brands include CoolMathGames, Poptropica, Code Kingdoms, Tinybop, Curious World, Hopster, Kidomi, Family Education, TeacherVision, Teachit, Fact Monster, InfoPlease and Funbrain. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reaches over 55 million children, their millennial parents and teachers.

About Edujoy
Edujoy is a Spain based company founded in 2011 who focuses on providing educational games for babies, toddlers and kids up to 8 years old. With more than 100 games and +500M downloads worldwide, its games are being played in more than 35 different countries and are available in many different languages. With a focus on boosting creativity and discovery, Edujoy’s games encourage kids’ learning through fun and exploration. All games are COPPA compliant and are carefully vetted by experts in early childhood education. Edujoy has collaborated with some of the most recognisable children’s brands such as Masha and the Bear, Hello Kitty and Miffy. Its suite of games include, ‘Baby Playground - First words’, ‘Kid-E-Cats Educational Games’, ‘Masha and the Bear Educational Games’, and more.

About Sandbox & Co
Tellmewow emerged in 2018 with the aim of creating cognitive stimulation games for all ages. The company focuses on simplicity and very intuitive game mechanics to offer entertainment. Currently the company has more than 30 games published. Tellmewow currently has 100 million cumulative downloads and more than 7 million monthly active users.