London, 22 January 2024 – Sandbox Group, the London-based group operating a network of learning businesses, announced that it has launched a new subscription-based brain training app designed to sharpen the cognitive skills of users over 40.

Developed in collaboration with neuropsychologists and medical experts at Hospital Universitario Cruces in Bilbao, the newly launched FOCUS app offers over 30 fun and simple-to-use games. It aims to enable lifelong wellbeing through stimulating five core cognitive areas and improving attention, reasoning, coordination, memory and visuospatial skills.

As life-expectancy has been growing rapidly over the last few decades, so grows the average age of today’s active gamers. In fact, it’s estimated that the gaming market will be worth $339bn by 2027, as predicted by a research by Omdia, and a large segment will be by then over the age of 40. In the US alone, the American Association of Retired Persons (AARP) reported that there are 50+ million gamers over 50 according to research published in April 2023.

Accordingly, FOCUS offers an apt solution for this underserved audience with a smart gaming app that aims to improve users’ mental and physical wellbeing whilst having fun.

FOCUS can be downloaded from the App Store and Google Play as a standalone premium app priced at $7.99/£6.99. The app is available in 6 different languages at launch: Spanish, English, French, Italian, Portuguese and German.

The app will be also available through its distribution partner, including newly signed Direct Carrier Billing specialist: Wister Mobile Services, that will allow FOCUS to reach audiences in Europe through operator billing via tier 1 Telcos such as Orange, Bouygues Telecom or SFR.

Features include:

  • Hyper-personalised daily workouts
  • Fun cognitive improvement mini-games with no ads
  • Expert-curated modules based on personal goals
  • Simple and easy to use interface
  • Convenient analytics and reporting to show progress over time

More Info and Downloads:

Shan Eisenberg, Chief Commercial Officer at Sandbox Group says: “We know the number of users over 40 is on the rise as our generation lives longer and healthier and with more people relying on phones and tablets for entertainment. So we are chuffed to have launched a great new app to help users stay mentally fit through fun, stimulating games backed by technology that allows for seamless integration into our partner telco services.”

Olivier Lambolez, Director of Business Development and Partnerships at Wister added: “​​In our ongoing search for premium services distributed via DCB we’ve identified a great synergy with Sandbox Group and are excited about the launch of its new app, Focus. Our international telecom operator partners welcome the innovative cognitive training app, especially in France (Orange, SFR, and Bouygues Telecom) and look forward to successfully utilizing it in our DCB user acquisition strategy!”

The latest app comes as Sandbox continues to expand its portfolio and after releasing two children’s apps, PlayKids+ and The Smurfs learning game, it is now focusing on the growing number of adult active gamers. It was developed by Tellmewow, Sandbox’s mobile game design studio specialized in creating games designed for grown-up users.

For logo & images click HERE

For more information please contact:
Agnes Lesti:   Communications and Partnerships Manager
Tellmewow:   Mobile Development Studio
Olivier Lambolez:   Head of Partnerships at Wister

About Sandbox Group:
Sandbox Group is a London-based group operating a network of learning businesses. At Sandbox we seek to build, nurture and support the scaling of a diverse family of brands and services. We know the whole is greater than the sum of its parts, so we believe in the power of collaboration with like-minded partners to create fun, engaged learning. Our businesses are at the intersection of the digital, learning and media industries and include brands like Code Kingdoms, online coding courses for kids, Hopster, preschool learning platform, and Leiturinha, Brazil's No1. kids book subscription service. Sandbox is committed to providing an unparalleled ecosystem of edutainment products, and currently reaches over 65 million children, their parents, and teachers.

About Tellmewow:
Tellmewow is a mobile game design studio based in Bilbao, Spain. They design and create a wide variety of games, especially specialized for seniors. Games from their different projects (Senior Games, Edujoy, Coolmath Games) have recently accumulated more than 800M downloads.

About Wister:
Wister is one of the French pillars of Direct Carrier Billing (DCB) and a multimedia content publisher. Since 2003, Wister offers a wide range of products and services that allow users to find the entertainment they want and to take full advantage of the main content consumption channel : the smartphone. To do this, Wister works closely with numerous operators in Europe and Africa, as well as with educational, audiovisual, sports and video game content providers, enabling the company to offer qualitative material, in line with public expectations.